You've started outbound. Maybe you've got a strategy. But you don't have a repeatable system that any SDR can follow and produce consistent results. This builds that system. In two weeks, not two months.
This is for you if
You've started outbound but every rep is doing it their own way
New hires take months to ramp because there's nothing structured to follow
You've got tools and data but no system connecting them into a workflow
Pipeline depends on one or two star reps and you need it to be consistent
You're about to scale the team and need something repeatable before you hire
This isn't for you if
You haven't validated product-market fit yet
You want someone to run outbound for you (this is built together, not done for you)
You're looking for a generic methodology or a slide deck
You don't have SDRs in seat or a clear plan to hire them
1
Company Overview
Market context, competitive landscape, and positioning foundation.
2
Tiered ICP & Personas
Who to target, how to prioritise, and what signals indicate they're in-market.
3
Account Scoring Model
Ready-to-implement system for ranking accounts so reps focus on the right ones.
4
GTM Messaging Map
Angles, positioning, and draft copy by persona. Your market, your language.
5
Data Sourcing
Where to find the right prospects, how to build lists, and what enrichment to run.
6
Prioritised Plays
A menu of outbound plays scored with ICE prioritisation. Run the right ones first.
7
Multi-Channel Sequences
Draft email, LinkedIn, and voicemail copy across multiple sequences.
8
Cold Call Scripts
Talk tracks by persona. Openers, value props, and conversation flows.
9
Objection Handling
The objections your reps actually hear, with tested responses.
10
Testing Protocol
How to test subject lines, angles, and sequences methodically.
11
Handoff & Pipeline
Clear process for moving booked meetings to AEs. No leads lost.
12
Metrics Framework
KPIs by play so you measure what's working with data, not feelings.
13
Tool Stack Config
How your tools should be set up, connected, and configured. Deliverability included.
14
Complete Playbook
All 13 sections compiled into a single deliverable your team uses every day.
1
Onboarding Call
Day 1
We align on your market, your team, what's been tried, and what you need the playbook to solve. You share access to existing sequences, tools, and data.
2
Build Sprint
Weeks 1–2
Week 1: strategic foundation (ICPs, scoring, messaging, data sourcing). Review checkpoint. Week 2: operational pieces (plays, sequences, scripts, objections, metrics, tool config).
3
Final Walkthrough
End of Week 2
We walk through the complete playbook together. Every section, every play, every sequence. You ask questions, we refine. Your team can start executing the next day.
📄
Complete 14-Section Playbook
A single document covering targeting, messaging, plays, sequences, scripts, objections, metrics, and tool config. Everything your team needs to run outbound from day one.
📋
Ready-to-Use Draft Copy
Email sequences, LinkedIn messages, voicemail scripts, and cold call talk tracks. Written for your personas and your market. Not generic templates.
🎯
Prioritised Play Menu
Every outbound play scored with ICE prioritisation. Your team knows what to run first, what to test next, and what to hold for later.
⚙️
Tool Stack Configuration Guide
How your tools should be set up and connected. Deliverability settings, suppression lists, merge tags, opt-out flows.
Before the playbook
Each rep runs outbound their own way with borrowed scripts and half-built cadences
New hires take months to ramp because they're reverse-engineering what your top rep does
Pipeline is unpredictable and depends on individual talent, not a system
Tools are purchased but not connected into a workflow anyone actually follows
You can't tell whether it's the targeting, the messaging, or the execution
After the playbook
Every SDR follows the same system from account selection to first meeting
New reps contribute qualified meetings in their first quarter, not their third
Pipeline becomes consistent and forecastable because the process is repeatable
Your tools are configured, connected, and feeding the right prospects into sequences
You can measure what's working by play, by channel, and by persona
$300K
pipeline in 4 weeks
4 wks
to live multichannel campaigns
600%
increase in reply rates
Built a prioritised outbound playbook with ICP clarity, persona messaging, and multichannel sequences that the team could execute immediately.
Parallax — B2B SaaS, Series A
Results from clients who engaged the full playbook sprint with launch support.
The playbook stands on its own. But most clients want support through implementation and ongoing optimisation. Here's how the engagement typically extends.
Most common
Launch Support
4 weeks of implementation support (weeks 3–6). Weekly check-ins and Slack access. We make sure Clay tables are configured, domains are warmed, sequences are loaded correctly, and everything actually works.
£5K–£8K
For ongoing optimisation
Optimisation Retainer
Monthly performance reviews. Reply rates by persona, by play, by channel. Retire what's not working, test new angles, launch the next play. The playbook becomes a living document.
£3K–£5K / month
Some teams take the playbook and run. Others want support through implementation and ongoing optimisation. Either way, you leave with a complete system, not a half-finished strategy doc.
Ready to build the system?
The first step is a conversation. We'll talk through where your outbound is today, what's missing, and whether the playbook sprint is the right fit.
Book a call