More Meetings, More Pipeline, Less Waste.
We work with established B2B SaaS Sales teams to turn outbound into a predictable pipeline engine.
SDRs get the training, playbooks, and support they need to consistently generate qualified meetings.
Trusted by these brilliant teams
Some of the companies I’ve advised, coached, trained and worked with.
Are You Missing Pipeline Targets?
Low Response Rates
SDRs send emails and make calls, but prospects aren’t engaging.
Inconsistent SDR Performance
Some reps book meetings, others struggle. Confidence is low and ramp times are slow.
Underused Tech Stack
Expensive tech like ZoomInfo, Clay, Outreach, and Salesforce sit half-adopted, costing you ROI.
Turn Effort Into Meetings, and Meetings Into Pipeline
We help SDRs book more meetings by combining outbound audits, playbooks, workshops, and ongoing enablement.
Every engagement is designed to create measurable impact on meetings booked, pipeline created, and tech stack adoption.
Below are the main services we offer.
Starting at £3,500
Outbound Audit
Find out why your outbound isn’t working
We uncover what’s holding your pipeline back, from messaging and SDR execution to inbound follow-up and tech adoption.
Whether you need a tactical outbound review or a full acquisition audit, you’ll walk away with a clear, prioritised plan to increase meetings and generate more pipeline.
Including:
- Review of outbound messaging and cadences
- SDR activity and conversion analysis
- Tech stack utilisation audit (ZoomInfo, Outreach, etc.)
- ICP and targeting alignment
- Inbound funnel review (routing, speed-to-lead etc)
- Conversion metrics benchmarked vs industry averages
- Leadership debrief with 90-day action plan
Starting at £6,500
Sales Playbook Design
Give your SDRs a repeatable outbound system
We design a custom outbound playbook that equips your SDRs with the right ICP targeting, signal-driven campaigns, and messaging frameworks.
The result is a repeatable system that makes booking qualified meetings consistent across your team.
Including:
- ICP and persona mapping
- Targeting strategy across tiers and segments
- Signal-based and demand-gen campaign frameworks
- Multichannel sequences (Phone, Email, LinkedIn)
- Messaging templates and objection-handling talk tracks
- Personalisation ideas tied to triggers
- Workflow recommendations for AI tools
- Team training sessions with 30 days async support
Working with Mark was a real value-add for the team at Moss
Mark’s feedback on our cadences led to immediate improvements, and his coaching notes were very helpful for our team leads to better support the reps.
The group sessions brought fresh energy and motivation, especially for our newer SDRs who gained a lot from the structured, practical approach.
The one-on-one coaching had an even bigger impact, helping reps build confidence and improve their performance in a focused way.
He was collaborative, insightful, and clearly invested in helping our team succeed. I’d happily recommend him and would be keen to work together again in the future.
Anton Rummel
Co Founder, Moss
Starting at £7,500
Bespoke Workshops
Train your SDRs to perform at their best
We deliver tailored workshops that sharpen your SDRs’ skills in objection handling, messaging, and outbound execution.
Each session is designed for immediate application, ensuring your team walks away with practical tools to book more meetings.
Including:
- Minimum package of 3 workshops (£2,500 each)
- 60-minute interactive session
- Live roleplays and objection-handling drills
- Messaging optimisation and feedback
- Recordings and resource packs included
- Designed for SDR teams of 8+ reps
- Fully bespoke for your businesss
Starting at £5,000/month
Monthly Retainer
Turn outbound into a predictable growth engine
Our retainers provide ongoing support to ensure your SDR team consistently books meetings, adopts your sales tools, and hits pipeline targets.
This is where quick wins become long-term, repeatable success.
Including:
- Monthly leadership strategy session
- Ongoing SDR coaching & roleplays
- Continuous messaging and cadence reviews
- Tech stack adoption support & training
- ROI dashboards and pipeline performance tracking
- Manager enablement for SDR leaders
- Multi-region or segment optimisation
- Slack/Loom support between sessions
Recent client wins
295%
increase in Net New MRR for a SaaS team
64%
increase in closed won deals in under 6 months
600%
increase in reply rates across campaigns
Not just
“another consultant”
✅ Former child model
✅ One time fox cafe hoaxer
✅ Abducted by Mexican police
✅ Spent 10 days on a deserted island
✅ Met my now wife by using my outbound skills
✅ Love pulling pranks on friends at any opportunity
Yeah...of course, I know sales...
And I’m very serious when it comes to it, but I also want to enjoy the work I do with my clients.
I pride myself on honesty, transparency and delivering my best work.
I’ll sometimes tell you things you might not want to hear, or hold you accountable when you need that extra nudge.
At the end of the day, I want to do cool shit with awesome people and if I can do that through my work then I’m a very fortunate person.
So if you’re on the fence right now and not sure whether I’m the right person to help you, just book the call.
What’s the worst that can happen? You’re not Mexican police right?
Let’s Turn Your SDR Activity Into Real Pipeline
More dials and emails don’t automatically mean more results. On our call, we’ll identify how to unlock consistent meetings from the effort you’re already investing.