Blog

30+ Outbound Plays

A full walkthrough of the outbound plays I design for clients. Signal-based prospecting, multi-channel sequences, cold calling frameworks.

Mark Colgan

· 1 minute read

Open it

A full walkthrough of the outbound plays I design for clients. Signal-based prospecting, multi-channel sequences, cold calling frameworks.

Is your team busy but pipeline flat?

30 minutes with me. Bring your numbers, I'll bring the questions.

Book a call
Mark Colgan

Mark Colgan

I help B2B SaaS revenue teams get more pipeline from the team they already have. More about me

Keep reading

Blog Posts · 8 minute read

The Relevance Matrix: One System That Connects Your ICP Work to Every Message Your Team Sends

A two-layer system for building outbound that sounds like you’ve done your homework. Layer 1 maps your ICP segments and personas. Layer 2 expands every pain into causes, impact, advice, and next steps. Built for humans and machines to use.

Read the post

Blog Posts · 8 minute read

If You’re Starting Outbound for the First Time, Start Here

Most first-time outbound fails because people start with the message. Start with your offer instead. Five steps, in the right order, to get replies.

Read the post

Blog Posts · 16 minute read

Outbound Prospecting: Right Person, Right Time, Right Message

Outbound prospecting works when you get three things in the right order: the right person, the right time, then the right message. Read more

Read the post

Find out what's broken in your outbound, and what to fix first.

Book a call