Explore Yellow O Articles

Which sales engagement platform should you use? It depends on how mature your sales org is and who you’re selling to. A full breakdown of Outreach, SalesLoft, Amplemarket, Nooks, Unify, and more – mapped by stage and target market.

Most sales reps spend 60% of their day on operations, not selling. Here’s how AI should fix that, and why most teams have it backwards.

Most sales reps spend 60% of their day on operations, not selling. Here’s how AI should fix that, and why most teams have it backwards.

Most people start cold email by writing the email. That’s step seven. Here’s the full process, in the right order, and how AI fits into each step.

Most sales reps spend 60% of their day on operations, not selling. Here’s how AI should fix that, and why most teams have it backwards.

I take ZoomInfo’s GTM Studio from a completely blank screen to a fully activated sales workflow. Covering building targeted audiences, running enrichments for sales headcount and hiring signals, AI-powered account scoring, finding contacts with waterfall enrichment, generating personalised emails, and activating the entire workflow.

Signal-based prospecting is not a silver bullet. This guide breaks down 30 outbound plays, when to use them, how to score them with ICE, and how to build a balanced outbound strategy.

Most SDRs blame copy for low replies. The real issue is targeting. Learn how to master list building fundamentals by tightening your ICP and personas, then prioritise signal-led accounts where fit, timing, and pain align.

Unlock the psychological strategies behind a winning sales mindset for SDRs to overcome rejection, prevent burnout, and consistently exceed your monthly quota.

Explore how B2B sales has changed from traditional meetings to digital-first strategies and learn how to adapt to buyers who complete 70% of research alone.