Explore Yellow O Articles
Here are a selection of blog posts and other content that I’ve shared.
Recent articles on Yellow O
How Has Buyer Behaviour Changed What Outbound Needs to Do?
Buying groups now average 10+ stakeholders. 94% rank vendors before the first call. Here’s what that means for your outbound motion.
Does Outbound Still Work?
Outbound works. But the old version of “build a massive list and blast the same message to everyone” is dead. Here’s what’s replaced it.
Where Should a B2B Team Start If They Want to Improve Their Outbound Results?
Before you buy a tool or hire a rep, start here. The fundamentals most teams skip are the reason everything downstream breaks.
How Would You Describe the State of B2B Outbound Right Now?
78% of sellers missed quota in 2025. Reply rates have collapsed. But for teams willing to rethink their approach, the opportunity is better than ever.
The three things you have to get right before outbound works (and the order matters)
Most founders fix their outbound copy first. That is the wrong end of the problem. Here are the three things to get right, in the order that matters.
The Sales Engagement Stack for Every Stage: From Founder-Led to Mature Sales Org
Which sales engagement platform should you use? It depends on how mature your sales org is and who you’re selling to. A full breakdown of Outreach, SalesLoft, Amplemarket, Nooks, Unify, and more – mapped by stage and target market.
How I Automated Pre-Call Research for a Sales Team Using AI
Most sales reps spend 60% of their day on operations, not selling. Here’s how AI should fix that, and why most teams have it backwards.
AI Isn’t Replacing Salespeople. It’s Exposing How Little Time They Spend Selling.
Most sales reps spend 60% of their day on operations, not selling. Here’s how AI should fix that, and why most teams have it backwards.
The 7 Steps to Building a Cold Email Campaign (In the Right Order)
Most people start cold email by writing the email. That’s step seven. Here’s the full process, in the right order, and how AI fits into each step.
How I Automated Stakeholder Mapping for a Sales Team Using AI
Most sales reps spend 60% of their day on operations, not selling. Here’s how AI should fix that, and why most teams have it backwards.
Other Content
Using Clay To Understand Persona Problems Fast & Twain To Write Awesome Emails
Using Clay To Understand Persona Problems Fast & Twain To
Checking Old Lists / Past Clients & Updating Data
Checking Old Lists OR Past Clients & Finding New Emails
Clay Prospect Research Workflow
Automating Prospect Research With Clay Save 1 Hour A Day
How I’d Rewrite 5 Cold Emails To Get More Replies
How I’d Rewrite 5 Cold Emails To Get More Replies
Find 1000’s Of Prospects & Accounts For Free in Less Than 3 Mins with Clay
Find 1000’s Of Prospects & Accounts For Free in Less
Selling With Empathy – The Playbook On How To Sell Without Feeling Like You Are Selling
Selling With Empathy – The Playbook On How To Sell
Win back lost deals with this closed lost opportunity automation strategy
Win back lost deals with this closed lost opportunity automation
Building a Lean Mean, Lead Generation Machine With Outbound Prospecting (2020)
Building a Lean Mean, Lead Generation Machine With Outbound Prospecting
Lead Sourcing Playbooks for B2B Companies
Lead Sourcing Playbooks for B2B Companies https://youtu.be/gggtlzGyQTs 97% of prospects
Building A Revenue Generating Outbound Prospecting Strategy (2023)
Building A Revenue Generating Outbound Prospecting Strategy (2023 Version) https://fast.wistia.com/embed/iframe/ldhwaaopx6