The Product-led Go-to-Market podcast – How to do lead research and prospecting like a boss

Mark Colgan

Founder & B2B Sales Consultant

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Turn low-response outbound into predictable pipeline.

How can we do effective lead prospecting? Which are the tools and strategies we need to use to be efficient in our outreach and BD efforts?

In this interview with Mark Colgan, he is sharing his 15 strategies on how to do lead prospecting like a boss if you are a SaaS founder.

Key Takeaways:

  • How to use signals, intent data or similar technologies to do lead prospecting
  • How and what to scrape
  • Which are the tools that will automate all these processes for you.

Mark helps companies optimise their Sales and Marketing strategies with their Marketing Technology Stack to acquire new customers, increase LTV of existing customers and reduce churn.

AI was supposed to fix your outbound. So why are 91% of SaaS teams still missing quota?