Resources Diagnostic
The Outbound Sales Diagnostic
Find out what's actually broken before you spend money trying to fix it. This diagnostic walks you through targeting, messaging, sequences, tech stack, and SDR execution so you know exactly where to focus.
About this resource
Most outbound programmes underperform for the same handful of reasons: the ICP is too broad, the messaging talks about features instead of problems, the sequences are too long or too short, and the tech stack is half-connected. But teams rarely know which of those is the actual bottleneck. They guess, make changes, and wonder why nothing improves.
This diagnostic walks you through the same diagnostic process used with 250+ B2B SaaS companies. You'll assess your targeting, messaging, sequences, tech stack, and SDR execution step by step. It's not a surface-level checklist. It asks the uncomfortable questions: are your reps actually using the tools you're paying for? Does your ICP match your closed-won deals? Is your follow-up sequence doing anything, or is it just noise?
By the end, you'll know exactly where your outbound is broken and which fix will have the biggest impact. No guesswork, no gut feel. Just a clear picture of what needs to change first.
What you'll take away
- How to audit your ICP against your actual closed-won data (they almost never match)
- A framework for evaluating whether your messaging lands or just describes your product
- How to spot tech stack bloat (paying for tools nobody's using properly)
- What to look at in your sequences to find where prospects are dropping off
- A prioritised list of fixes ranked by impact, so you know where to start
Who this is for
Founders, VPs of Sales, or SDR managers at B2B SaaS companies who know outbound isn't working but aren't sure why. Especially useful if you've been running outbound for 3+ months with underwhelming results.