Workshops & Training
Private Masterminds | VC Portfolio Office Hours | Incubators & Accelerators | Conferences & Events | Online Events
Sharing Sales Knowledge, Strategies and Tactics
Depending on your requirements I can host workshops or training based on my 14 years experience in B2B Sales & Marketing.
I’ve been fortunate enough to work with over 250 B2B clients and coach thousands of sales reps via Sales Impact Academy. This allows me to share insights to what works and what doesn’t in B2B Sales.
With my experience spanning across multiple industries and markets I can tailor my delivery to ensure that the strategies, examples and tactics are specific to your audience.
- Some of the topics I can cover include:
- The fundamentals of B2B Sales for non-sales people and technical founders.
- How to build and launch an outbound prospecting system in days.
- How to generate 15% + reply rates with cold email.
- How to identify triggers and build lists of ideal prospects.
- Effective qualification and discovery calls to close deals faster.
- How to close more deals with sales process optimisation.
- How to select the and implement right Sales Tech Stack.
- How to automate 70% of manual sales tasks.
About Mark Colgan
I have over 14 years of experience in B2B Sales and Marketing (mostly SaaS and Agencies) having worked at FTSE 50 companies to venture-backed startups and more recently in bootstrapped productised service agencies.
I’m a Techstars Alumni and regularly speak at events and contribute to industry publications on the topic of sales and marketing.
I started working at the coalface of sales in the boiler room environment of recruitment agencies. After a few years in recruitment I moved into Marketing and led the implementation of several CRM and MarTech stacks (before it was even called RevOps).
More recently I’ve led a 100+ remote person agency in the lead research space as General Manager at TaskDrive.
In June 2020 I co-founded a Podcast PR Agency which serves B2B SaaS companies like Gong, Paddle, Hopin, Genesys, Treasure Data and hundreds more. As CEO, I was responsible for the HR, Operations and led the GTM efforts, generating over $1,000,000 in revenue before facilitating an acquisition and exiting in December 2022.
“What makes you different?”
- I’ve personally closed over $1,000,000 in revenue in the last 2.5 years.
- I’ve generated millions of dollars in net new ARR for Agencies and B2B SaaS and companies over the past 5 years.
- I recently exited a Digital PR Agency that relies on pitching customers as interview guests on podcasts (via email and social media) where we achieve an average 65% response rate (often higher).
- I previously ran TaskDrive, a lead research and data enrichment service, and oversaw the optimisation of 100’s of customers’ outbound email campaigns
- I lead the Outbound Prospecting course and Cold Email Writing Bootcamp at Sales Impact Academy and have coached 1000’s of SDR’s.
- I’ve advised and optimised over 250 companies outbound prospecting campaigns and speak with dozens of founders each month.
People come to me when they’re struggling to get replies, book meetings, and close deals through outbound prospecting.
I’m originally from the UK, but currently live in Lisbon, where I spend a lot of time trying not to get too sunburnt (even in winter), organising events and spending time with friends. I’m an average golfer, getting into cycling and love travelling.
I take my work seriously, but also like to enjoy life. You’ll often hear me saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.
