Building a Lean Mean, Lead Generation Machine With Outbound Prospecting (2020)
In this webinar we’ll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how SaaS founders, entrepreneurs, and freelance/consultants can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.
To build a Lean, Mean, Lead Generating Machine we will cover:
- The importance of developing your Ideal Customer Profile and Buyer Personas
- Adding personalization through research
- Crafting compelling messaging
- Selecting the correct cadence for outreach
- The tools and setup required to build your lead generating machine
Watch the 2023 edition of this video here: Building A Lean, Mean, Lead Generating Machine With Outbound Prospecting (2023 Version)
Links and Additional Reading:
Recommended Software
- Gmelius (Email)
- Lemlist (Email)
- Amplemarket (Email and Data) – Mention Mark at Yellow O
- Reply.io – (Email)
- SalesLoft (Sales Enablement)
- Outreach (Sales Enablement)
- FrontSpin (Sales Enablement) – Mention Mark at Yellow O
- Vidyard (Video)
- Loom (Video)
- Drift (Personalization)
- Clearbit (Personalization)
- Segment (Personalization)
- ConvertFlow (Personalization)
Strategy / Misc
- The 2020 Startup Sales Playbooks
- Outbound Sales Playbook
- Sales Strategy: The Ultimate Guide
- The SaaS Marketer’s Guide to Website Personalization
Planning
- A B2B Startup’s Guide to Creating an Ideal Customer Profile (ICP)
- How to Identify Your Ideal Customer Profile (And Then Target Them)
- How to Warm Up an Email for Cold Outreach
- How to Warm Up My Domain Before Email Outreach
- Discover the 2 Reasons Why People Buy Any Product or Service
- 8 Questions for Finding Business Pain Points
- Pain Points: A Guide to Finding & Solving Your Customers’ Problems
- The key to marketing success is customer pain points
Research
Messaging
Want to increase your revenue?
People come to me when they’re struggling to get replies, book meetings, and close deals through outbound sales.
