< Back to blog

Mark Colgan

May 8, 2023

Contents

Subcribe to Just Sales Stuff
Get semi-regular emails with actionable strategies, breakdowns of real sales campaigns, and the best tools to improve how you sell.

SDR Team Quick Fix Toolkit

Steal the proven tactics I’ve used with 50+ SaaS teams to double reply rates and book more meetings...without changing your tech stack.

Building a Lean Mean, Lead Generation Machine With Outbound Prospecting (2020)

In this webinar we’ll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how SaaS founders, entrepreneurs, and freelance/consultants can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.

To build a Lean, Mean, Lead Generating Machine we will cover:

  1. The importance of developing your Ideal Customer Profile and Buyer Personas
  2. Adding personalization through research
  3. Crafting compelling messaging
  4. Selecting the correct cadence for outreach
  5. The tools and setup required to build your lead generating machine

 

Watch the 2023 edition of this video here: Building A Lean, Mean, Lead Generating Machine With Outbound Prospecting (2023 Version)

 

Links and Additional Reading:

Recommended Software

Strategy / Misc

Planning

Research

Messaging

Want to increase your revenue?

People come to me when they’re struggling to get replies, book meetings, and close deals through outbound sales.

View my services

Need Straightforward Sales Advice?

Outbound shouldn’t feel like guesswork. If you want clarity on what’s really stopping your team from booking more meetings and closing more deals, let’s talk it through.
Book a call with me >