Unlock ROI From Your Tech Stack and Use AI the Right Way

Most companies invest heavily in sales tools but fail to use them effectively. The same is true for AI…reps either avoid it completely or use it in ways that add no value.

We help you align your stack and embed practical AI workflows that save time, so reps can focus on value-added activities like cold calling and starting more conversations.

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Trusted by these brilliant teams

Some of the companies I’ve advised, coached, trained and worked with.

Have You Invested in Tools and AI, But They’re Not Driving Pipeline?

Low AI Adoption

SDRs either don’t use AI at all, or they use it in ways that add no measurable value.

Fragmented Workflows

Data is scattered across ZoomInfo, Outreach, Salesforce, and Clay, forcing SDRs to spend more time on admin than conversations.

Missed Opportunities

Without AI-driven targeting and signals, reps spend time on accounts that aren’t ready to buy, leaving pipeline on the table.

Make AI and Your Tech Stack Work for You

We help SDRs generate more meetings by aligning your stack and embedding AI workflows that cut down admin, improve personalisation, and free up time for what really matters…cold calling and starting conversations with qualified buyers.

Below are some AI and tech use cases across the funnel.

TOFU

Smarter Prospecting and Account Selection

Reps waste time chasing the wrong accounts. AI ensures your focus on the right prospects, with the right data, and personalises outreach to start more conversations.

Use Cases Include:

  • AI-driven account scoring based on signals and intent
  • Detection of buying triggers like hiring, funding, and job changes
  • Automated data enrichment from databases and enrichment platforms
  • AI-generated outbound messaging tailored to personas and triggers
  • Smart segmentation across tiers, roles, and geographies

MOFU

Qualification, Discovery, and Nurture at Scale

Opportunities stall when follow-ups are slow or generic. AI supports reps in real time, ensures fast and relevant engagement, and keeps opportunities moving forward.

Use Cases Include:

  • Real-time transcription and call analysis from conversation intelligence platforms
  • AI-assisted coaching with dynamic insights and battlecards
  • Persona-based follow-up sequencing through sales engagement platforms
  • AI-driven recommendations for content sharing (case studies, ROI tools, etc.)
  • Automated meeting recaps and CRM updates

BOFU

Closing Support and Forecasting Accuracy

Deals get stuck when objections aren’t handled or risks are missed. AI provides real-time support, highlights risks earlier, and makes forecasting more accurate.

Use Cases Include:

  • AI-driven objection detection and coaching prompts in live calls
  • Deal health scoring and risk prediction from CRM and behavioural data
  • Predictive forecasting models based on historical and live activity
  • AI-assisted proposal creation and contract workflows
  • Buyer sentiment analysis to flag risks before they block deals

Pricing based on scope.

AI & Tech Stack Optimisation

Most sales teams underuse the tools and AI capabilities they already have.

We help you align your stack and embed practical AI workflows that make SDRs faster, more effective, and more consistent, so more activity turns into meetings and pipeline.

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Including:

  • Tech stack adoption audit across databases, CRMs, and engagement platforms
  • AI workflow design for prospecting, enrichment, and personalisation
  • Signal-based targeting frameworks tied to ICPs
  • Prompt libraries and enablement packs for SDR use
  • Training on responsible AI adoption and daily workflows
  • Recommendations to unify data across platforms and reduce manual work
  • Leadership debrief with 90-day action plan

Working with Mark was a real value-add for the team at Moss

Mark’s feedback on our cadences led to immediate improvements, and his coaching notes were very helpful for our team leads to better support the reps.

The group sessions brought fresh energy and motivation, especially for our newer SDRs who gained a lot from the structured, practical approach.

The one-on-one coaching had an even bigger impact, helping reps build confidence and improve their performance in a focused way.

He was collaborative, insightful, and clearly invested in helping our team succeed. I’d happily recommend him and would be keen to work together again in the future.

Anton Rummel
Co Founder, Moss

Recent client wins

295%

increase in Net New MRR for a SaaS team

64%

increase in closed won deals in under 6 months

600%

increase in reply rates across campaigns

Ready to Make Your Sales Tech Stack Deliver Pipeline?

Let’s align your stack, implement AI workflows, and help your SDRs generate more meetings.

Book a call