Resources Guide
30+ Outbound Plays
A menu of 30+ outbound plays across signal-based, problem-by-persona, and marketing-driven categories. Each one is scored for impact, confidence, and ease of execution so you know which to run first.
About this resource
Most outbound teams run the same two or three plays on repeat: a cold email sequence, maybe some LinkedIn, and a follow-up cadence. That's not a strategy. It's a habit. This guide gives you a menu of 30+ distinct outbound plays, each with a clear use case, a description of when to run it, and a scoring system to help you prioritise.
The plays are organised into three categories. Signal-based plays are triggered by observable events (funding rounds, leadership changes, hiring surges) that create a reason to reach out.
Problem-by-persona plays target specific pain points for specific buyer personas, regardless of timing signals.
Marketing-driven plays use content, events, or partnerships as the entry point.
Each play is scored using the ICE framework (Impact, Confidence, Ease) so you can stack-rank them and decide which ones to build first.
The goal isn't to run all 30 at once. It's to have a library you can pull from depending on what's happening in your market, your pipeline, and your team's capacity. Pick three, build them properly, measure the results, then add more.
What you'll take away
- 30+ distinct outbound plays you can adapt to your market and buyer personas
- Three categories: signal-based, problem-by-persona, and marketing-driven
- ICE scoring (Impact, Confidence, Ease) for every play so you can prioritise
- Guidance on when to use each play and what triggers it
- A practical approach: pick three, build them well, then expand
Who this is for
Sales leaders or SDR managers who want to move beyond "send cold emails to a list" and build a diversified outbound motion. Useful whether you're starting from scratch or looking to add new plays to an existing programme.