What Are the Most Common Failure Modes When Teams Try to Modernise Their Outbound?
Most outbound modernisation fails for the same five reasons. Here’s what to watch for before you invest in new tools and processes.
Does Successful Outbound Need to Touch Multiple Channels?
Phone is still the quickest way to a yes or a no. But AI call screening is changing the game. Here’s how to think about multi-channel outbound.
How Are Teams Navigating Email Deliverability?
1 in 6 marketing emails failed to reach the inbox in 2024 and it’s even worse for cold email. Here’s the 5-layer system for thinking about deliverability properly.
How Has Buyer Behaviour Changed What Outbound Needs to Do?
Buying groups now average 10+ stakeholders. 94% rank vendors before the first call. Here’s what that means for your outbound motion.
Does Outbound Still Work?
Outbound works. But the old version of “build a massive list and blast the same message to everyone” is dead. Here’s what’s replaced it.
Where Should a B2B Team Start If They Want to Improve Their Outbound Results?
Before you buy a tool or hire a rep, start here. The fundamentals most teams skip are the reason everything downstream breaks.
How Would You Describe the State of B2B Outbound Right Now?
78% of sellers missed quota in 2025. Reply rates have collapsed. But for teams willing to rethink their approach, the opportunity is better than ever.
The three things you have to get right before outbound works (and the order matters)
Most founders fix their outbound copy first. That is the wrong end of the problem. Here are the three things to get right, in the order that matters.
Managing Distributed Sales Teams with Geraldine McCarthy – Revenue Leadership Podcast
This is an automated summary of a recent video I watched. Overview: In this episode of the Revenue Leadership Podcast, host Kyle Norton interviews Geraldine McCarthy, the CRO at Oyster, to discuss strategies for managing distributed sales teams and leveraging distributed sales culture as a competitive advantage. The conversation delves into Geraldine’s career journey from […]
AI and Sales Framework with Mark Colgan
This is an automated summary of a recent video I watched. Overview: The session, part of the AI and go-to-market pavilion series, was hosted by Nicola, a London chapter head, and featured Mark Colgan, a seasoned B2B sales consultant. Mark aimed to provide attendees with a practical framework for integrating AI into sales processes, highlighting […]