In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales
Mark previously ran a team of 100 outbound prospectors, he’s a coach for sales impact academy, startup advisor and mentor and he now runs an agency called speak on podcasts.
The conversation is a deep dive into how SaaS companies can approach outbound Sales.
We cover,
- Having the right mindset & intention
- Defining your ICP & Personas
- Prospecting
- Using triggers to focus on prospects that are more likely to convert
- Preparing your data
- Outreach and how to leverage the best channels
- How to approach messaging.
- The advantages of starting your own podcast
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An Insider’s Guide to Outbound Sales – 84% open rate, 63% reply rate, 1MM+ ARR
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The B2B Sales Podcast – How to find triggers in cold outreach
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