In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales
Mark previously ran a team of 100 outbound prospectors, he’s a coach for sales impact academy, startup advisor and mentor and he now runs an agency called speak on podcasts.
The conversation is a deep dive into how SaaS companies can approach outbound Sales.
We cover,
- Having the right mindset & intention
- Defining your ICP & Personas
- Prospecting
- Using triggers to focus on prospects that are more likely to convert
- Preparing your data
- Outreach and how to leverage the best channels
- How to approach messaging.
- The advantages of starting your own podcast