Resources Course
Free Cold Email Course
A 5-module course covering campaign planning, messaging, list building, data enrichment, and sequence building. Everything you need to run cold email that actually books meetings. No fluff, no gimmicks.
About this resource
Cold email works when it's done properly. The problem is that most teams skip the preparation and jump straight to writing. They build a list, write a template, hit send, and wonder why nobody replies. This course fixes that by taking you through the full process from start to finish, in the right order.
The five modules cover the complete cold email workflow: campaign planning (defining your goal, audience, and offer before you write anything), messaging (frameworks for writing emails that lead with pain and earn replies), list building (how to build targeted lists that don't waste your sequences on the wrong people), data enrichment (adding the context that makes personalisation possible), and sequence building (structuring your follow-ups so each email adds value rather than just bumping the thread).
Each module is practical and self-contained. You can work through the whole course in a few days, or tackle one module at a time as you build out your campaigns. By the end, you'll have a working cold email system, not just theory.
What you'll take away
- A complete cold email workflow from campaign planning through to sequence building
- Messaging frameworks that lead with pain, not product features
- How to build targeted lists that match your ICP (not just big lists)
- Data enrichment techniques that give your reps the context they need to personalise
- Sequence structures where every follow-up email earns its place
Who this is for
SDRs, founders, or sales leaders who want to build or fix their cold email programme from the ground up. Works for both first-timers and experienced teams whose reply rates have dropped and need a reset.