< Back to blog

Mark Colgan

April 2, 2024

Contents

Subcribe to Just Sales Stuff
Get semi-regular emails with actionable strategies, breakdowns of real sales campaigns, and the best tools to improve how you sell.

SDR Team Quick Fix Toolkit

Steal the proven tactics I’ve used with 50+ SaaS teams to double reply rates and book more meetings...without changing your tech stack.

Using Clay To Understand Persona Problems Fast & Twain To Write Awesome Emails

Never write a cold email from scratch again with Clay, Open AI and Twain.

In this video I’ll walk through the exact process I go through when writing emails from clients. Oftentimes I don’t have a lot of context about the personas that I’m reaching out to.

So I use Clay and Open AI to learn more about the 3 main problems the personas face as well as:

  • The importance of these problems
  • The personal and professional impact of not solving the problems
  • How the companies solutions can help solve the problems

In addition, it takes that information and suggest 5 triggers I could use to make my messaging more relevant.

All I need to do is add in the Company Name, Domain and ICP details and it provides this information automatically.

At the end of the video, I show how I use Twain to improve the emails even further.

Get the Clay Shared Template for free below.

Access The Shared Table

Work With Us

Need To Future-Proof Your Pipeline?

We optimise existing & build new intent, trigger & nurture based outbound campaigns that generate pipeline (and you can run yourself).

Learn more

Need Straightforward Sales Advice?

Outbound shouldn’t feel like guesswork. If you want clarity on what’s really stopping your team from booking more meetings and closing more deals, let’s talk it through.
Book a call with me >