The 2026 B2B Events Directory: 59 SaaS, Sales & GTM Conferences Worth Your Time

How to choose the right B2B conference for you

Not every event deserves your time. Here’s how to narrow it down based on what you’re actually trying to achieve.

Choose by goal

If you’re raising capital, prioritise events with strong investor attendance. Slush in Helsinki has a 1:2 VC-to-founder ratio and 20,000+ pre-booked meetings. SaaStr Annual in San Francisco draws 12,500+ attendees including hundreds of VCs. SaaStock Europe and SaaStock USA both offer AI-matched investor meetings.

If you’re building pipeline, look at events where your buyers gather. Dreamforce (170,000+ attendees) and INBOUND (10,000+) pull enterprise buyers across industries. For B2B SaaS specifically, SaaStock’s hosted meetings programme lets you book meetings with qualified leads before you arrive.

If you’re after tactical learning, smaller events deliver more value per pound. MicroConf (300-500 attendees, bootstrapped founders), Business of Software Europe (300 attendees, single-track), and Spryng (300-500, B2B marketers only) all prioritise depth over spectacle.

If you’re focused on marketing strategy, B2B Ignite in London, Forrester B2B Summit (both EMEA and NA editions), and Spryng by Wynter are purpose-built for senior B2B marketers.

Choose by budget

Free events exist and they’re genuinely good. Sales Innovation Expo at ExCeL London (5,000+ attendees), DMEXCO’s expo floor in Cologne (40,000+), Cloud & AI Infrastructure London (20,000+), and B2B Marketing Expo in both Manchester and London all offer free entry.

Mid-range (€300-€800) gets you into strong regional events: SaaSiest in Malmö (€449-€799), SaaSiest Amsterdam (€349-€1,099), How to Web in Bucharest (€129-€499), and SaaStanak in Croatia (€390-€1,600).

Premium ($1,500+) is where the research-driven and enterprise events sit: Forrester B2B Summit ($2,795-$2,995), Gartner CSO & Sales Leader Conference ($3,825+), Adobe Summit (~$1,800-$2,500), and Dreamforce (~$1,600-$2,500).

Choose by company stage

Early-stage and bootstrapped: MicroConf, Wolves Summit (Warsaw), sTARTUp Day (Estonia), EU Startups Summit (Malta), and South Summit Madrid all cater to founders who are still finding product-market fit or scaling to their first million in ARR.

Scale-up: SaaStock (Europe and USA), SaaSiest, ARRtist Summit (Berlin), and SaaS North (Ottawa) are built for companies in the €1M-€20M ARR range working on repeatable GTM.

Enterprise: Forrester B2B Summit, Gartner CSO Conference, Dreamforce, Adobe Summit, and UNLEASH America serve teams selling into or operating within large organisations.

Best B2B SaaS conferences in Europe 2026

Europe has a strong and growing SaaS conference scene. The standout events for B2B SaaS professionals are:

SaaStock Europe (Dublin, 13-14 Oct) is the flagship European SaaS event. The largest meetings event in AI and B2B software, it offers AI-matched introductions and structured networking for founders, funders, and operators. With 4,500+ attendees, up to 16 AI-matched one-to-one meetings per person, and a dedicated Investock investor day, it’s the most concentrated opportunity for deal-making in European SaaS. 78% of attendees are in leadership roles.

SaaSiest (Malmö, 5-6 May) is the best community-driven event in the Nordics. The largest community-driven B2B SaaS event in the region, it delivers tactical insights on GTM, pricing, customer success, and AI. This is the 5th anniversary edition, and the format emphasises functional how-to sessions over keynote theatre. Networking includes a padel tournament, canal tour, morning run, and evening party. Just 24 minutes from Copenhagen Airport.

ARRtist Summit (Berlin, 8 Oct) is invite-only and capped for high-quality networking. An invite-only networking conference for B2B software and AI founders, CxOs, and investors in the DACH region, it limits attendance to 500-700 people to keep the conversations meaningful. Part of the wider Berlin SaaS Week, it includes early stage and growth tracks, plus a dedicated tech track for CPOs and CTOs. The URF Initiative offers 10 free tickets for underrepresented founders.

SaaStr Europa (London, 1-2 Dec) brings SaaStr’s founder-first community to Europe. SaaStr’s European event focuses on AI, B2B software, and SaaS growth, with sessions from top SaaS CEOs and investors. Expect structured networking, mentoring roundtables, and tactical sessions designed for operators building in the AI era. Formerly known as SaaStr AI London, it’s become Europe’s largest AI and SaaS leadership event.

SaaStanak (Šibenik, Croatia, 25-27 May) is a retreat-format event where SaaS founders share unfiltered stories. A gathering of SaaS founders and top operators at a Mediterranean resort in Croatia, it combines learning with sunshine and informal networking. With 600+ attendees and a focus on hard-won lessons rather than polished keynotes, it’s worth considering if you value relationship-building over volume.

SaaSiest Amsterdam (Amsterdam, 1 Oct) packs high-density networking into a single day. A community-based one-day conference for B2B SaaS professionals with a focus on the European market, it draws 750+ attendees for an intense programme of matchmaking and sessions. Part of the SaaSiest event series, the one-day format keeps energy levels high.

SaaSiest London (London, 1 Jul) is exclusively for CEOs, founders, and executives. An exclusive B2B SaaS event with six tracks featuring keynotes, roundtables, and networking, it limits attendance to 200+ senior leaders. If you want a room where every conversation is with someone who makes decisions, this is it.

SaaS Summit Benelux (Amsterdam, 23 Sep) serves the Benelux SaaS ecosystem. The premier event for SaaS leaders, founders, and investors across the Netherlands, Belgium, and Luxembourg, it draws 1,000+ attendees for panels, networking, and investor meetings. A strong option if you’re targeting or operating in the Benelux markets.

Best B2B sales conferences 2026

If you’re in B2B sales, whether you’re leading a team or carrying a quota, these events are built specifically for you:

OutBound Conference (Las Vegas, 9-12 Nov) is the only conference focused exclusively on sales prospecting. The only conference dedicated entirely to sales prospecting, pipeline, and productivity, it’s built for sales teams who want to sharpen their approach to outbound. With 1,200+ attendees and a lineup of world-renowned sales speakers and trainers, it’s earned its reputation as the “biggest, baddest” sales conference. If prospecting and pipeline are your priorities, nothing else comes close.

Gartner CSO & Sales Leader Conference (Las Vegas, 19-20 May) is the premium option for senior sales leadership. The premier conference for Chief Sales Officers and sales leadership teams, it covers sales strategy, enablement, and operations through a research-backed lens. Insights are drawn from 10,000+ annual Gartner-CSO conversations, and attendees get access to 40+ on-site experts through one-to-one analyst meetings, roundtables, and workshops. Not cheap at $3,825+, but the analyst access is unmatched.

Sales Success Summit (Austin, 12-13 Oct) has a unique format that sets it apart from every other sales event. It features only quota-carrying sales professionals as speakers, delivering peer-to-peer actionable techniques from people who are actively selling. No vendors, no consultants on stage. Connected to the Sales Success Stories Podcast, it draws 500+ high-performing individual contributors and account executives.

Sales Innovation Expo (London, 18-19 Nov) is free to attend and one of Europe’s largest sales events. One of Europe’s largest sales events, it offers expert-led sessions on modern sales strategy, enablement, and digital transformation. With 5,000+ attendees, a large exhibition floor showcasing sales technology providers, and free registration, it’s the most accessible major sales event on the calendar.

Forrester B2B Summit North America (Phoenix, 26-29 Apr) serves both sales and marketing leaders. The definitive research-backed event for B2B marketing, sales, and product leaders, its 2026 theme is “GTM Singularity,” exploring how to transform go-to-market for an AI-first world. Sessions are vendor-pitch-free and built on Forrester’s proprietary research, with immersive buyer simulations and certification courses. The EMEA edition runs in London on 28-29 September.

Sales 3.0 Conference (Virtual + In-Person, multiple dates) provides sales and sales ops executives with strategies for improved performance. It provides sales and sales operations executives with key insights and strategies to drive improved sales performance, covering AI-driven sales strategies through general sessions, fireside chats, and panel discussions. Two sessions in 2026: February 25-27 and April 8-10.

Sistas in Sales Summit (New York, 21 Sep) is an important DEI-focused sales event. A conference focused on amplifying and supporting women of colour in sales, it offers leadership sessions and development workshops. At just $199, it’s one of the most affordable sales conferences on the calendar, with 500+ attendees.

Surf and Sales Summit (Costa Rica, 18-22 Nov) combines sales leadership development with an immersive retreat. It combines sales leadership development with an immersive retreat experience at the beach, blending professional and personal growth. With only 100-150 attendees at a beach resort in Playa Grande, the intimate format is designed for deep relationship-building. Workshops, networking, and surfing.

Best B2B marketing conferences 2026

For marketing leaders and their teams:

Spryng (Austin, 24-25 Mar) is Wynter’s unconference for senior B2B SaaS marketers. A B2B SaaS marketing “unconference” by Wynter, it’s built around peer-to-peer learning with AI-matched table discussions, workshops, and networking in a casual backyard setting. Each table has 6-8 carefully curated people matched by company size, role, and interests. No salespeople allowed. Three evening parties, all-you-can-eat-and-drink. If you want honest conversations with peers who face the same challenges you do, this is the event.

B2B Ignite (London, 1 Jul) is Europe’s largest gathering of practical B2B marketers. Europe’s largest and most influential gathering of practical, future-focused B2B marketers, it features 70+ speakers across four core tracks covering demand gen, brand, leadership, and marketing technology. Run by B2B Marketing (the publication), sessions are hands-on and case-study driven, with a Practical Demo Hub for exploring new tools. Good for marketing teams who want to come back with things they can actually implement.

INBOUND (Boston, 16-18 Sep) is HubSpot’s flagship conference. HubSpot’s major conference covering marketing, sales, customer experience, and RevOps, it brings big product announcements and A-list speakers. With 10,000+ attendees, platform deep dives, workshops, community meetups, and brand activations, it’s a mix of inspiration and tactical sessions. Essential if you run on HubSpot, but the strategies apply to any martech stack.

B2B Marketing Exchange (Carlsbad, CA, 9-11 Mar) is widely regarded as the hands-on conference for B2B marketing tactics. The premier hands-on event for B2B marketing tactics and cross-functional revenue alignment, it offers 50+ sessions covering ABM, demand gen, content strategy, and GTM orchestration. Notable speakers for 2026 include Benedict Evans and Ashley Faus from Atlassian. Held at the Omni La Costa Resort, it’s not just for marketers; there’s a strong sales crossover that makes it valuable for anyone in a revenue role.

OMR Festival (Hamburg, 5-6 May) is one of Europe’s largest marketing festivals. A major digital marketing and business festival combining marketing, tech, and European innovation, it draws 70,000+ attendees for masterclasses, expo exhibitions, side events, and networking. Very high energy with strong B2B marketing content alongside B2C.

DMEXCO (Cologne, 23-24 Sep) is Europe’s leading digital marketing and tech event. Europe’s leading digital marketing and tech event, it brings together brands, agencies, platforms, and vendors, with 40,000+ attendees and 600+ exhibitors. The expo floor is free to access. Strong focus on GDPR-first strategies and excellent for B2B companies selling marketing infrastructure or data tooling.

Adobe Summit (Las Vegas, 19-22 Apr) is a major marketing technology conference. A major marketing technology conference with 100+ sessions across marketing automation, innovation, and digital transformation, it draws 20,000+ attendees. Platform-agnostic insights across a dozen content tracks, with hands-on labs and an expo. Essential for Adobe ecosystem users, but valuable for any martech leader.

Best free B2B events 2026

You don’t always need to spend thousands to attend a quality event. These conferences offer free admission:

Sales Innovation Expo (London, 18-19 Nov). One of Europe’s largest sales events, it offers expert-led sessions on modern sales strategy, enablement, and digital transformation. Registration required but free entry. 5,000+ attendees, exhibition floor, expert sessions.

B2B Marketing Expo Manchester (Manchester, 11 Jun). An exhibition featuring expert-led seminars, live tech demos, and masterclasses for B2B marketing professionals. Free to attend.

B2B Marketing Expo London (London, 18-19 Nov). Same format as Manchester, at ExCeL London. An exhibition featuring expert-led seminars, live tech demos, and masterclasses for B2B marketing professionals. 10,000+ attendees. Co-located with Marketing Technology Expo.

DMEXCO (Cologne, 23-24 Sep). Europe’s leading digital marketing and tech event bringing together brands, agencies, platforms, and vendors. Free expo floor access. 40,000+ attendees, 600+ exhibitors.

Cloud & AI Infrastructure London (London, 4-5 Mar). One of Europe’s top gatherings for cloud, AI, and SaaS infrastructure leaders. Free tier available. 20,000+ attendees at ExCeL London.

saas.connect (Various cities including Berlin and Paris). Community events for B2B SaaS founders hosted by saas.group, focusing on sustainable growth and networking. Multiple smaller events throughout the year, often free or low-cost.

Best conferences for SaaS founders 2026

If you’re a founder and you can only attend a handful of events this year:

SaaStr Annual + AI Summit (San Francisco, 12-14 May) is the world’s number one SaaS event. The biggest gathering for SaaS, Cloud, and AI leaders, it features 200+ speakers, VC matchmaking, mentoring roundtables, and a massive expo. With 12,500+ attendees on a 40-acre campus-style venue, the format encourages constant meeting. Speakers in past editions include leaders from OpenAI, Google Cloud, Canva, and Salesforce. If you’re targeting the US market, this is non-negotiable.

SaaStock Europe (Dublin, 13-14 Oct) is the European equivalent. The largest meetings event in AI and B2B software, it offers AI-matched introductions and structured networking for founders, funders, and operators. Strongest for founders between seed and Series B, with 4,500+ attendees and a dedicated Investock investor day.

MicroConf (Portland, 12-14 Apr) is purpose-built for bootstrapped and self-funded founders. The premier event for bootstrapped and independently funded SaaS founders, it’s community-driven with actionable growth tactics. Intentionally small at 300-500 attendees for genuine relationship-building, hallway conversations, and peer-to-peer learning. Focus is on sustainable business models and profitability over hype.

Business of Software Europe (Cambridge, 13-14 Apr) is a single-track, depth-over-breadth conference. A two-day single-track conference for founders, CXOs, and emerging leaders in software and SaaS companies, it’s known for focusing on sustainable, thoughtful company building rather than hype. The single-track format at Churchill College ensures every attendee shares the same experience.

Slush (Helsinki, 18-19 Nov) is the premier European event for fundraising. The most founder-focused event on the planet, it creates an intense networking environment with a 1:2 VC-to-founder ratio. With 13,000+ attendees, 3,000+ investors representing $4T in assets under management, and 20,000+ pre-booked meetings, it’s the single best event in Europe for founders who are raising. Distinctive anti-corporate aesthetic with laser lights and dark stages.

Best conferences for fundraising 2026

If raising your next round is the priority, focus on events with structured investor access:

Slush (Helsinki, 18-19 Nov) has a 1:2 VC-to-founder ratio and 20,000+ pre-booked meetings. The most founder-focused event on the planet, it creates an intense networking environment with 3,000+ investors representing $4T in assets under management and curated matchmaking. The anti-corporate aesthetic (laser lights, dark stages) sets it apart from every other conference on this list.

SaaStr Annual (San Francisco, 12-14 May) offers dedicated 1:1 VC matchmaking. The biggest gathering for SaaS, Cloud, and AI leaders, it features 200+ speakers, VC matchmaking, mentoring roundtables with operators who’ve scaled to $100M+ ARR, and a massive expo hall. The campus-style format on a 40-acre venue encourages constant, serendipitous meetings with investors.

South Summit Madrid (Madrid, 3-5 Jun) is a gateway to European and Latin American capital. Europe’s premier innovation and investment event, it connects high-growth startups with global investors and corporate leaders. Since 2012, over 1,100 finalist startups have collectively raised roughly €18 billion. The startup competition is free to apply, with 100 finalists pitching to an international jury.

SaaStock Europe (Dublin, 13-14 Oct) and SaaStock USA (Austin, 15-16 Apr) both feature Investock investor days. The largest meetings events in AI and B2B software, both editions offer AI-matched introductions and structured networking. SaaStock’s meetings programme connects you with vetted founders, C-Suite leaders, and senior decision-makers who are ready to meet.

EU Startups Summit (Valletta, 7-8 May) is strong for early-stage visibility. A key event for aspiring entrepreneurs and established leaders in the European startup and SaaS sector, it features a pitch competition that draws 1,500 applicants. Fireside chats, keynotes, and networking. Affordable at roughly €200-€500.

Frequently asked questions

What are the best B2B SaaS conferences in 2026?

The top B2B SaaS conferences for 2026 include SaaStr Annual (San Francisco, May), SaaStock Europe (Dublin, October), SaaSiest (Malmö, May), SaaStr Europa (London, December), and Slush (Helsinki, November). For bootstrapped founders, MicroConf (Portland, April) and Business of Software Europe (Cambridge, April) offer more intimate, tactical experiences.

Are there any free B2B conferences in 2026?

Yes. Several high-quality B2B events offer free admission: Sales Innovation Expo (London, November), B2B Marketing Expo Manchester (June) and B2B Marketing Expo London (November), DMEXCO expo floor (Cologne, September), Cloud & AI Infrastructure London (March), and saas.connect community events in various European cities.

What B2B conferences are happening in Europe in 2026?

Europe hosts over 27 B2B conferences in 2026, spanning the UK, Ireland, Germany, France, Sweden, Finland, Spain, Portugal, Netherlands, Poland, Romania, Croatia, Estonia, and Malta. Major European events include SaaStock Europe (Dublin), SaaSiest (Malmö), Web Summit (Lisbon), Slush (Helsinki), B2B Ignite (London), DMEXCO (Cologne), VivaTech (Paris), and SaaStr Europa (London).

Which sales conferences are worth attending in 2026?

For sales leaders, the Gartner CSO & Sales Leader Conference (Las Vegas, May) and Forrester B2B Summit (Phoenix, April) provide research-backed strategic insights. For frontline sellers, OutBound Conference (Las Vegas, November) and Sales Success Summit (Austin, October) are focused specifically on prospecting and quota attainment. Sales Innovation Expo (London, November) is the best free option in Europe.

How much do B2B conference tickets cost in 2026?

Prices range widely. Free events include Sales Innovation Expo and DMEXCO’s expo floor. Budget-friendly options (under €500) include How to Web (€129-€499), Sistas in Sales Summit ($199), and SaaSiest Amsterdam (€349-€1,099). Mid-range events (€500-€1,500) include SaaStock Europe, SaaSiest, and SaaStr Annual early-bird. Premium events ($1,500+) include Forrester B2B Summit ($2,795-$2,995), Gartner CSO ($3,825+), and Dreamforce (~$1,600-$2,500).

Which conferences accept speaker applications?

The majority of events in this directory accept speaker applications, including SaaStock (Europe and USA), SaaSiest, SaaStr Annual, INBOUND, B2B Ignite, Web Summit, Slush, and many more. Use the “Speaker apps open” filter in the directory above to see the full list. Notable exceptions that don’t accept open applications include Gartner CSO, Forrester B2B Summit, ARRtist Summit (invite-only), and Sales Success Summit (quota-carriers only).

This directory is kept up to date

We research and verify every event in this directory. Dates, pricing, and details are confirmed against official event websites. If you spot anything that’s changed or think we’ve missed an event that should be included, get in touch.

Bookmark this page. We update it throughout the year as new events are announced and dates are confirmed.

Use the interactive directory above to filter by region, event type, budget, or focus area and find the B2B conferences that are right for you in 2026.