Master the List Building Fundamentals for SDRs
Most SDRs blame copy for low replies. The real issue is targeting. Learn how to master list building fundamentals by tightening your ICP and personas, then prioritise signal-led accounts where fit, timing, and pain align.
How to Master a Winning Sales Mindset for SDRs
Unlock the psychological strategies behind a winning sales mindset for SDRs to overcome rejection, prevent burnout, and consistently exceed your monthly quota.
How B2B sales has changed
Explore how B2B sales has changed from traditional meetings to digital-first strategies and learn how to adapt to buyers who complete 70% of research alone.
Why the Human Element in Sales Still Wins in the age of AI
Discover why the human element in sales remains your greatest competitive advantage to boost conversion rates and build trust in an automated marketplace.
Guide: Supercharge Your SDR Outreach with Twain’s Expanded Research
A walkthrough of how Twain’s Expanded Research gives SDRs access to individual-level insights that are difficult to gather manually at scale. When used correctly, it enables more relevant outreach, better conversations, and stronger results across outbound efforts.
5 Predictions for Outbound in 2026
A field-tested look at how modern outbound is evolving and what top-performing teams are doing next.
Why Inbound, Outbound and Signals Must Work Together
Most teams waste hours on low-intent outreach. In this guide, I break down a simple way to organise SDR activity around Tier 1, Tier 2, and “no signal” prospects – ensuring your team starts with the highest intent and still builds long-term awareness.
My 20-a-day rule that generates consistent pipeline
Connect with 20 ideal client prospects on LinkedIn daily to boost network growth and content reach. Use targeted lists and manage outreach consistently for long-term benefits.
Why Generative AI is Underperforming in Sales (And How to Fix It)
A recent benchmark report shows 59% of companies have implemented GenAI in sales, yet satisfaction scores average just 59/100. The problem isn’t the technology, it’s how it’s being used. In this guide, I break down the pitfalls of bolting AI onto broken processes, the implications for sales teams, and what good looks like when AI is fed the right context.
Account-Based Selling Done Right
A practical guide to Account-Based Selling that explains when to use it, introduces a simple formula for success, and shows how to build targeted account plans, assets, and multi-channel campaigns.