AI Isn’t Replacing Salespeople. It’s Exposing How Little Time They Spend Selling.
Most sales reps spend 60% of their day on operations, not selling. Here’s how AI should fix that, and why most teams have it backwards.
The 7 Steps to Building a Cold Email Campaign (In the Right Order)
Most people start cold email by writing the email. That’s step seven. Here’s the full process, in the right order, and how AI fits into each step.
How I Automated Stakeholder Mapping for a Sales Team Using AI
Most sales reps spend 60% of their day on operations, not selling. Here’s how AI should fix that, and why most teams have it backwards.
From Blank Screen to Activated Workflow: A Complete Walkthrough of ZoomInfo’s GTM Studio
I take ZoomInfo’s GTM Studio from a completely blank screen to a fully activated sales workflow. Covering building targeted audiences, running enrichments for sales headcount and hiring signals, AI-powered account scoring, finding contacts with waterfall enrichment, generating personalised emails, and activating the entire workflow.
Outbound Plays Guide: How to Choose, Score, and Run 30 Plays
Signal-based prospecting is not a silver bullet. This guide breaks down 30 outbound plays, when to use them, how to score them with ICE, and how to build a balanced outbound strategy.
Master the List Building Fundamentals for SDRs
Most SDRs blame copy for low replies. The real issue is targeting. Learn how to master list building fundamentals by tightening your ICP and personas, then prioritise signal-led accounts where fit, timing, and pain align.
How to Master a Winning Sales Mindset for SDRs
Unlock the psychological strategies behind a winning sales mindset for SDRs to overcome rejection, prevent burnout, and consistently exceed your monthly quota.
How B2B sales has changed
Explore how B2B sales has changed from traditional meetings to digital-first strategies and learn how to adapt to buyers who complete 70% of research alone.
Why the Human Element in Sales Still Wins in the age of AI
Discover why the human element in sales remains your greatest competitive advantage to boost conversion rates and build trust in an automated marketplace.
Guide: Supercharge Your SDR Outreach with Twain’s Expanded Research
A walkthrough of how Twain’s Expanded Research gives SDRs access to individual-level insights that are difficult to gather manually at scale. When used correctly, it enables more relevant outreach, better conversations, and stronger results across outbound efforts.