5 Predictions for Outbound in 2026
A field-tested look at how modern outbound is evolving and what top-performing teams are doing next.
Why Inbound, Outbound and Signals Must Work Together
Most teams waste hours on low-intent outreach. In this guide, I break down a simple way to organise SDR activity around Tier 1, Tier 2, and “no signal” prospects – ensuring your team starts with the highest intent and still builds long-term awareness.
My 20-a-day rule that generates consistent pipeline
Connect with 20 ideal client prospects on LinkedIn daily to boost network growth and content reach. Use targeted lists and manage outreach consistently for long-term benefits.
Why Generative AI is Underperforming in Sales (And How to Fix It)
A recent benchmark report shows 59% of companies have implemented GenAI in sales, yet satisfaction scores average just 59/100. The problem isn’t the technology, it’s how it’s being used. In this guide, I break down the pitfalls of bolting AI onto broken processes, the implications for sales teams, and what good looks like when AI is fed the right context.
Account-Based Selling Done Right
A practical guide to Account-Based Selling that explains when to use it, introduces a simple formula for success, and shows how to build targeted account plans, assets, and multi-channel campaigns.
Guide: How to Prepare and Write Effective Outbound Message Copy
Outbound messages are not about selling straight away. They’re about starting a relevant conversation with the right person. This guide breaks down how to prepare before writing, and how to structure your messages once you’re ready.
Trigger Based Prospecting & How To Use Intent Data & Signals
This is part 1 of a 3 part series on Trigger Based Prospecting. Trigger Based Prospecting & How To Use Intent Data & Signals In Your GTM Strategy (this post) Data Sources And Tools For Intent Data and Signals (coming soon) Example Trigger Campaigns & Email Copy (coming soon) Introduction There’s a lot of talk […]
11 proven cold email frameworks to 2-3x your reply rates
11 proven cold email frameworks to 2-3x your reply rates Here are some frameworks for writing effective cold emails, you can see there are mostly all very short and leveraging intent/triggers. Really pleased to see that most frameworks aren’t relying on fake AI generated “personalisation” too. Want to increase your revenue? People come to me […]
Cold Emails = Eric Morecambe
Cold Emails = Eric Morecambe Right now, a lot of the cold email advice and emails that I receive are giving me Eric Morecambe vibes… That is: “I’m playing all the right notes, but not necessarily in the right order.” Here’s an example of an email that is following most of the “best practices”, however, […]