Mastering Outbound Sales Tech
Hit your sales targets quicker by leveraging the latest in AI and technology to supercharge your sales processes, enhance your productivity, and achieve superior results.
Do you feel like you can't keep up with all the latest tools and technology?
There’s so much advice about which technology to use, but not enough content on how to use actually use the tech.
And that’s what I’m solving with the Mastering Outbound Sales Tech course.
From building lists to automating sales processes and finding triggers to enriching data with AI.
Anything you need to know about Outbound Sales Tech (and how to use it) will be in here.
No fluff, no complex terms – just easy to follow step by step videos showing you exactly how you can replicate the results in your buiness.
Hit Sales Targets Faster By Mastering Outbound Sales Tech
You’ll receive lifetime access and all future course content and video guides.
Who this course is for:
Individual Contributors
Founder-Led Sellers
Sales Leaders
This course is for you if you want to:
Crush Your Quota
Learn how to leverage tech to build lists and research prospects faster as well as automating mundane tasks.
Get More Replies
Become an expert at using AI for deeper insights, personalisation and more effective outbound sales.
Stop Wasting Time
Reduce the time spent on manual time-consuming sales tasks and become more efficient with technology.
What you’ll get out of this course
Strategic Mastery of Sales Technologies
Understand not just the 'how' but the 'why' behind using various sales tech tools, enabling you to make smarter decisions that align with your sales goals.
Hands-On Expertise with AI and Automation
From building and enriching lists to automating email sequences and leveraging AI for market research, you'll learn how to cut down on manual effort and focus on what you do best—selling.
An Edge in the Competitive Sales Landscape
With continuous updates and insights into the latest tools and strategies, this course ensures you're always at the forefront, ready to adapt to new challenges and opportunities in the outbound sales domain.
Preview lessons
Below you’ll find video lessons from various sections of the course. Click here to see the full syllabus.
How to think about Outbound Research
Find people from LinkedIn posts (liked / commented)
Find email addresses from First Name, Last Name and Company Domain
Find out if a company is B2B or B2C by analysing their website
Improve your sales emails.
Find companies who are currently hiring (automatically).
Add prospects to your CRM and enrich data.
This course includes:
- 60+ video lessons
- Course map to navigate by use case
- Monthly updates and new content added
- Lifetime access to course materials
Meet your course instructor:
Mark Colgan
For the last 14 years I’ve been deep in sales technology. From using LinkedIn for recruitment and business development to implementing CRM and Mar Tech stacks.
I also ran a 100 person lead research agency and have coached 1000’s of sales reps on outbound prospecting and cold email writing.
This course is a combination of all my knowledge, several million rows of data, millions of emails sent, thousands of hours learning and testing and servicing hundreds of clients…all in one place.
Course Syllabus
From Basics to AI: Elevating Your Sales Game With Tech
In this module we’ll cover how to best utilise the course and also learn how to use the accompanying course map.
Before diving into the tech and tactics we will cover strategy. Including:
- List Building Strategy
- Enrichment Strategy
- Research Strategy
- Trigger-based Prospecting Strategy
- Data Sources
Building lists is the beginning of the outbound sales process. In this module we will cover how to:
- Find companies who have raised funding
- Find people from LinkedIn posts (liked / commented)
- Using database search filters
- Find agencies who offer particular services
- Find all employees of a company
- Find companies from
- LinkedIn by keyword and categories
- Find companies who are increasing employee headcount
- Find companies who are recruiting certain roles from LinkedIn
- Find companies who use a particular technology
- Find eCommerce brands
- Find local businesses from specific locations on Google Maps
- Find lookalike companies from similar to your best customers
- Find past customers who used to work at your company
- Find people from LinkedIn events
- Find people who are members of a particular LinkedIn Group
- Find people who have liked a particular course on LinkedIn
- Find people who have listed a certification on their profile
- Find people who have voted on a LinkedIn poll
- Find people who mention your company name / keyword
- Find people who post about particular topics
- Find recently hired prospects at your target accounts
- Find companies by website topics
- Find companies from the YC Startup Directory
- Find companies advertising on Facebook
Now we have our lists and enriched or researched the data, we need to find and verify emails.
In this module we will cover:
- Find email addresses from First Name, Last Name and Company Domain
- Validate emails in Google Sheets
- Find emails from LinkedIn profiles (bulk)
- Find emails from LinkedIn profiles (individually)
- Validate a list of emails
A list alone won’t get you the results you need in outbound sales. In this module we’ll cover how to enrich data with various data points and research including:
- Find out if a company is B2B or B2C by analysing their website
- Calculate how long a prospect has been in their role
- Categorise the industry the company operates in
- Find out if a company offers a free trial from keywords on their website
- Find out the number of roles at a company
- Find specific keywords on websites from a list of companies
- Find the companies ideal customer profile
- Summarise a person’s LinkedIn profile
- Summarise case studies or testimonials on a list of websites
- Summarise recent LinkedIn posts
- Summarise the company description
- Take screenshots of a webpage and save them as a URL
- Find out what technology a company is using from a website
- Learning about personality and communication style
- Using AI to Provide Persona Problems
- Use AI to perform research about companies
- Find website traffic data
- Find companies who are currently hiring
- Summarise the topic of recent blog posts
- Find the competitors of prospects
- Find if the company has a podcast
- Find where offices are located and how many locations they have
- Find the hiring manager of open roles
- Find the average pricing listed on a website
- Find if a company offers a free trial or request a demo
The message of your emails will make or break the campaigns success. In this module we’ll cover:
- How to improve your sales emails
- Find industry content to share in email follow ups
Using triggers can drastically increase the success of your campaigns. In this module we’ll cover:
- Monitor any information on a website and get notified by email when something changes
- Find companies who are currently hiring
- Get alerts when companies start using a particular technology with SimilarTech
- Find people who start a new role
You only have a finite amount of hours per day, but you can improve your output by being more productive. In this module we’ll cover:
- Add prospects to google sheets automatically
- Use templates for messages on LinkedIn
- Add prospects to your CRM and enrich data
- Setup common snippets to use everywhere with TextBlaze
- Receive updates in Slack when a form is completed on your website
- Trigger any automation with Zapier Push
For this module, we’ll be diving deeper into specific Outbound Sales Tech and also bring in external experts to show us more advanced workflows.
Tech platforms that we’ll cover include:
- Phantombuster
- Trigify
- Clay
- Bardeen
- Apify
- ChatGPT
- Zapier
Hit Sales Targets Faster By Mastering Outbound Sales Tech
You’ll receive lifetime access and all future course content and video guides.
