Use my cold email framework to write cold emails that achieve an average 15% reply rate.

The key to this email framework is:

• Really understanding your ICP and buyer personas.
• Focussing on the problems and challenges your prospects have (rather than your product).
• Making it less about you and all about them.
• Keeping the email short, without too much jargon.
• Using a soft CTA – AKA not asking for marriage on the first date.