Some of the topics that Mark and I discussed in this episode are:
- His process for lead research at TaskDrive.
- Signals to use when you are doing lead research. Some examples are hiring, press releases, online articles, technology change, and job titles.
- How to use inbound and outbound marketing strategies in your sales process.
- The importance of identifying the customers that are actively buying, open to buying and the ones that are not buying.
- Strategies to target and win back the customers that are not actively buying.
- Identifying some key lead sourcing playbooks for B2B companies.
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