SaaS District – How to Source High Quality Leads Who are More Likely to Convert in the B2B SaaS Industry

Revenue Generation is Mark’s brain default state and his personal mantra is to give without expecting anything in return.

During this interview we cover:

00:00 – Reduce User Churn with Onboard.io (A word from the Sponsor)

01:19 – Intro

02:34 – Mark’s Background (From Prospectin to B2B Revenue Growth)

07:34 – Channels for Building a Predictable and Scalable Outbound System

08:51 – How to Source Leads who are More Likely to Buy or Convert

11:04 – Key Metrics to Look at to Keep the Pipeline Flowing

14:40 – How to Invest on Acquiring the first & Right Customers

17:09 – How to Better Build the Customer Profile for Higher Success in Positive Responses

18:56 – If you Create Content, Customers Will Come?

20:48 – What’s the Story Behind Launching Speak on Podcasts?

23:03 – Why You, as a SaaS Founder or Marketer, Should Launch a Podcast

35:02 – How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel

37:58 – Mark’s Top Marketing/Sales Stack Tools