The Product-led Go-to-Market podcast – How to do lead research and prospecting like a boss
How can we do effective lead prospecting? Which are the tools and strategies we need to use to be efficient in our outreach and BD efforts? In this interview with Mark Colgan, he is sharing his 15 strategies on how to do lead prospecting like a boss if you are a SaaS founder. Key Takeaways: […]
Masters of SaaS – The 2021 Guide To Outbound SaaS Sales
In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales Mark previously ran a team of 100 outbound prospectors, he’s a coach for sales impact academy, startup advisor and mentor and he now runs an agency called speak on podcasts. The conversation is a deep […]
B2B Revenue Acceleration – Getting Your Lead Research Right w/ Mark Colgan
Just because a prospect matches your buyer persona, it doesn’t mean they want to buy your product. You’ve got to find triggers or signals to get in front of accounts more likely to be in the market for a solution like yours. In this episode, we interview Mark Colgan, Co-Founder and CRO at Speak On Podcasts and Outbound Prospecting Coach […]
Marketing-Led Growth – Deconstructing The Buyer Centric Revenue Model
In this podcast I share my buying preferences for Marketing + Sales: ✅aware of vendors via peers/network/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing’s influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales […]
That Marketing Podcast – That Sales Training Episode
In this podcast I share the big things that have changed (or not) in Sales, and the little things you can do regularly to improve the Sales-Marketing relationship.
Confessions of a B2B Marketer – Constructing, Growing & Selling a B2B Service Business
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Recommended B2B Sales Software
Recommended B2B Sales Software In the video I walk through the current tech stack I use to generate 9-18% reply rates for the outbound sequences: Monthly tech stack costs ($120): Domain/Mailbox Warmup and Email Sequencer – Smartlead – $29 Data and Email Addresses – Apollo – $49 Automations – Zapier – $20 List Management – […]
How to find out what technology a company is using to trigger your outreach with Wappalyzer
#4 How to find out what technology a company is using to trigger your outreach with Wappalyzer and/or BuiltWith https://youtu.be/8Ga0wJjgzwA In my opinion, prospecting is all about starting conversations. Your message needs to be relevant to the persona that you’re selling to and you have to understand their objectives and challenges. And the more information […]
The 15% Reply Rate Cold Email Framework
The 15% Reply Rate Cold Email Framework Use my cold email framework to write cold emails that achieve an average 15% reply rate. The key to this email framework is: Really understanding your ICP and buyer personas. Focussing on the problems and challenges your prospects have (rather than your product). Making it less about you […]
