Revenue Generation is Mark’s brain default state and his personal mantra is to give without expecting anything in return.
During this interview we cover:
00:00 – Reduce User Churn with Onboard.io (A word from the Sponsor)
01:19 – Intro
02:34 – Mark’s Background (From Prospectin to B2B Revenue Growth)
07:34 – Channels for Building a Predictable and Scalable Outbound System
08:51 – How to Source Leads who are More Likely to Buy or Convert
11:04 – Key Metrics to Look at to Keep the Pipeline Flowing
14:40 – How to Invest on Acquiring the first & Right Customers
17:09 – How to Better Build the Customer Profile for Higher Success in Positive Responses
18:56 – If you Create Content, Customers Will Come?
20:48 – What’s the Story Behind Launching Speak on Podcasts?
23:03 – Why You, as a SaaS Founder or Marketer, Should Launch a Podcast
35:02 – How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel
37:58 – Mark’s Top Marketing/Sales Stack Tools