Just because a prospect matches your buyer persona, it doesn’t mean they want to buy your product.
You’ve got to find triggers or signals to get in front of accounts more likely to be in the market for a solution like yours.
In this episode, we interview Mark Colgan, Co-Founder and CRO at Speak On Podcasts and Outbound Prospecting Coach at Sales Impact Academy, about how to get your lead research right.
What we talked about:
- Only 3% of your market are actively buying
- How to leverage relevant research
- What happens when you reach people who want to buy
Check out these resources we mentioned during the podcast:
- Mark’s 20-minute webinar about the playbooks
- The Ultimate Sales Machine by Chet Holmes
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An Insider’s Guide to Outbound Sales – 84% open rate, 63% reply rate, 1MM+ ARR
By the end of this episode, you’ll know exactly how to do prospect research that makes your outreach stand out from the crowd, get noticed,
The B2B Sales Podcast – How to find triggers in cold outreach
In this interview, you will discover how to find valuable triggers to personalize your prospecting, what types of triggers can be used, and how to
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The Product-led Go-to-Market podcast – How to do lead research and prospecting like a boss
How can we do effective lead prospecting? Which are the tools and strategies we need to use to be efficient in our outreach and BD
