Here are a selection of blog posts and other written content that I’ve shared.

My 20-a-day rule that generates consistent pipeline
Connect with 20 ideal client prospects on LinkedIn daily to boost network growth and content reach. Use targeted lists and manage outreach consistently for long-term benefits.

Why Generative AI is Underperforming in Sales (And How to Fix It)
A recent benchmark report shows 59% of companies have implemented GenAI in sales, yet satisfaction scores average just 59/100. The problem isn’t the technology, it’s how it’s being used. In this guide, I break down the pitfalls of bolting AI onto broken processes, the implications for sales teams, and what good looks like when AI is fed the right context.

Account-Based Selling Done Right
A practical guide to Account-Based Selling that explains when to use it, introduces a simple formula for success, and shows how to build targeted account plans, assets, and multi-channel campaigns.

Guide: How to Prepare and Write Effective Outbound Message Copy
Outbound messages are not about selling straight away. They’re about starting a relevant conversation with the right person. This guide breaks down how to prepare before writing, and how to structure your messages once you’re ready.

11 proven cold email frameworks to 2-3x your reply rates
11 proven cold email frameworks to 2-3x your reply rates Here are some frameworks for writing effective cold emails, you can see there are mostly

Cold Emails = Eric Morecambe
Cold Emails = Eric Morecambe Right now, a lot of the cold email advice and emails that I receive are giving me Eric Morecambe vibes…

How often are you asking for referrals?
How often are you asking for referrals? Story time… We have a cleaner who visits twice a month to clean our apartment. She’s been doing