Explore Yellow O Articles

Signal-based prospecting is not a silver bullet. This guide breaks down 30 outbound plays, when to use them, how to score them with ICE, and how to build a balanced outbound strategy.

Most SDRs blame copy for low replies. The real issue is targeting. Learn how to master list building fundamentals by tightening your ICP and personas, then prioritise signal-led accounts where fit, timing, and pain align.

Unlock the psychological strategies behind a winning sales mindset for SDRs to overcome rejection, prevent burnout, and consistently exceed your monthly quota.

Explore how B2B sales has changed from traditional meetings to digital-first strategies and learn how to adapt to buyers who complete 70% of research alone.

Discover why the human element in sales remains your greatest competitive advantage to boost conversion rates and build trust in an automated marketplace.

A walkthrough of how Twain’s Expanded Research gives SDRs access to individual-level insights that are difficult to gather manually at scale. When used correctly, it enables more relevant outreach, better conversations, and stronger results across outbound efforts.

A field-tested look at how modern outbound is evolving and what top-performing teams are doing next.

Most teams waste hours on low-intent outreach. In this guide, I break down a simple way to organise SDR activity around Tier 1, Tier 2, and “no signal” prospects – ensuring your team starts with the highest intent and still builds long-term awareness.

Connect with 20 ideal client prospects on LinkedIn daily to boost network growth and content reach. Use targeted lists and manage outreach consistently for long-term benefits.

A recent benchmark report shows 59% of companies have implemented GenAI in sales, yet satisfaction scores average just 59/100. The problem isn’t the technology, it’s how it’s being used. In this guide, I break down the pitfalls of bolting AI onto broken processes, the implications for sales teams, and what good looks like when AI is fed the right context.