Lead Sourcing Playbooks for B2B Companies

Lead Sourcing Playbooks for B2B Companies https://youtu.be/gggtlzGyQTs 97% of prospects aren’t actively looking to purchase…so building lists based on job titles is pointless… Just because they match your buyer persona, doesn’t mean they are interested in hearing from you right now. Instead, you need to focus on triggers or signals… Here are 14 Lead Sourcing […]

11 proven cold email frameworks to 2-3x your reply rates

11 proven cold email frameworks to 2-3x your reply rates Here are some frameworks for writing effective cold emails, you can see there are mostly all very short and leveraging intent/triggers. Really pleased to see that most frameworks aren’t relying on fake AI generated “personalisation” too. Want to increase your revenue? People come to me […]

Cold Emails = Eric Morecambe

Cold Emails = Eric Morecambe Right now, a lot of the cold email advice and emails that I receive are giving me Eric Morecambe vibes… That is: “I’m playing all the right notes, but not necessarily in the right order.” Here’s an example of an email that is following most of the “best practices”, however, […]

How often are you asking for referrals?

How often are you asking for referrals? Story time… We have a cleaner who visits twice a month to clean our apartment. She’s been doing so for about a year. She’s lovely, super reliable, trustworthy and does a great job every time. I’ve recommended her when a friend has mentioned they are looking for a […]

Building A Revenue Generating Outbound Prospecting Strategy (2023)

Building A Revenue Generating Outbound Prospecting Strategy (2023 Version) https://fast.wistia.com/embed/iframe/ldhwaaopx6 In this video, I speak with Foti of GrowthMentor and we discuss what it takes to build a reply generating outbound prospecting system in 2023. This is a follow up video from a previous recording that I recorded in 202o. Interestingly, a lot of the […]

Revenue Growth Engine – How To Create Effective Sales Playbooks

If you want to drive consistent sales results you need sales playbooks. Relevant sales playbooks give your sales team the resources they need to move deals through the pipeline. Today we’re going to talk about creating effective sales playbooks and how to add a marketing twist.

Please note:

Due to travel plans, getting married in May and being at capacity…I can not take on any new clients before June 2024.

But, if that works for you, please book a call for then.

Cheers,

Mark.