A recent benchmark report shows 59% of companies have implemented GenAI in sales, yet satisfaction scores average just 59/100. The problem isn’t the technology, it’s how it’s being used. In this guide, I break down the pitfalls of bolting AI onto broken processes, the implications for sales teams, and what good looks like when AI is fed the right context.

A practical guide to Account-Based Selling that explains when to use it, introduces a simple formula for success, and shows how to build targeted account plans, assets, and multi-channel campaigns.

Outbound messages are not about selling straight away. They’re about starting a relevant conversation with the right person. This guide breaks down how to prepare before writing, and how to structure your messages once you’re ready.